Erickson will receive his award at the Alto Awards Gala, October 25, 2010 in conjunction with the 10th annual Travel Alberta Industry Conference at The Fairmont Banff Springs. “Simply put, Rosebud Theatre, Rosebud School of the Arts and many other arts and culture icons in the Alberta Badlands would not exist today without the vision, passion and tenacity of LaVerne Erickson,” says Bob Davis, Executive Director of Rosebud Theatre. “Through his unbridled enthusiasm and optimism, LaVerne has attracted support and cooperation for ideas and dreams that have influenced thousands of tourists in Alberta, building a legacy that will endure for generations to come.”